Meet the HEPA Filter for Your Body – BROC SHOT


Meet the HEPA Filter for Your Body


The surplus of toxins in our environment makes daily exposure to harmful compounds a reality of modern living. Poor air quality remains an area of particular concern— driven by wildfires, industrial and transportation emissions, the burning of fossil fuels, and climate change effects. The gold-standard high efficiency particulate air filter (HEPA filter) removes 99.97% of dust, pollen, mold, bacteria, and other airborne particles, helping us breathe easier and improve air quality indoors. But we don’t always have the benefit of an external HEPA filter to purify our air before breathing. More often, the burden of daily toxin removal lies squarely within our bodies.


 Enter Broc Shot, the whole broccoli sprout powder that supports our internal detoxification pathways with the phytochemical sulforaphane. Sulforaphane’s research-backed ability to support detoxification accelerates the body’s removal of the pollutants that we encounter with each breath. Notably, a Johns Hopkins Bloomberg School of Public Health study documented sulforaphane’s ability to speed up the body’s removal of the carcinogen and air pollutant benzene by 61%. The same study found an increase in detoxification of the biocide toxin acrolein by 23% when participants consumed a sulforaphane-rich broccoli sprout drink. Supporting detox with the sulforaphane in Broc Shot can even lead to a reduction in inflammation, which impacts a host of common health issues, from hormone imbalance to unwanted weight gain, hair loss, brain fog, and compromised immunity.

 Consistently protecting our bodies from the harms of toxin exposure, wherever the day’s air quality index may fall, means targeting detoxification from the inside out. Daily sulforaphane intake from Broc Shot, a potent and consistent sulforaphane source, lays the foundation for healthy detoxification for those of us living under the recurrent threat of air quality hazards. Broc Shot works like a HEPA filter for the body, supporting healthy detoxification, protecting the liver, and turning on over 200 protective genes that support whole-body health in the process. In an ideal world our own detoxification systems – liver, kidney, lymphatic system should be sufficient to support daily detoxification. Unfortunately our detox systems weren’t built for this modern world where over 80,000 toxic chemicals are approved for use in the US and we are exposed to 1000's daily. Sulforaphane supports our own detoxification process by inducing a process called Phase 2 detoxification. How does it work? Toxins enter our bodies and our detox system works to remove them. If they are not removed Phase 2 detox processes them through again to help prevent them from reaching our cells and causing damage. Sulforaphane also raises cellular glutathione levels. Glutathione is involved in the detoxification of both xenobiotic (external chemical toxic compounds) and endogenous (internally, naturally created toxins) compounds facilitating excretion from cells, from the body and directly neutralizes many oxidative chemicals.

With no end to air quality hazards in sight, the sulforaphane in Broc Shot has become increasingly important as a foundational level of internal protection from toxin exposure, paired with the external protection of masking and HEPA filtration.